In the early 2000s a site with anonymous owners appeared online. ScienceOpen.org offered a peer reviewed alternative to traditional platforms. Unlike other open platforms ScienceOpen published on all topics and encouraged studies with negative as well as positive findings. They charged no reprint fee, had no paywall, and no open access charges. The site asked for a recurring yearly donation of a dollar and encouraged preprint distribution of prior publications. Publishers attempted to shut the site down and created lawsuits claiming unauthorized redistribution of prior published works. The site through a series or proxies became impossible to stop. Ten years later after most publishers were economically bankrupt, the three founders revealed themselves during a small asset sale.
Book: The Simple World https://amzn.to/3I1xxDm